Yogi Government’s New Scheme: The Uttar Pradesh government has announced a new social media policy, opening new doors to employment in the digital world. Under this, social media influencers can now earn up to Rs 8 lakh per month by promoting the welfare schemes and other initiatives of the state. This policy will create employment opportunities for the youth and digital creators of the state. Along with this, it will help in reaching the government schemes to the public more effectively.
What is special about this policy?
The UP government has announced a new social media policy. The purpose of this policy is not only to promote government schemes but also to allow the youth and social media influencers of the state, who earn lakhs of rupees every month by promoting government schemes and initiatives. This policy will be applicable on platforms like Facebook, X (Twitter), Instagram, and YouTube, which will provide new employment opportunities in the digital world.
Golden opportunity for influencers
Under this policy, social media influencers will get money to promote government schemes. The special thing is that social media platforms have been divided into different categories based on the followers and subscribers of the influencers, according to which their maximum earnings have been fixed.
X (Twitter), Facebook, Instagram:
– Maximum payment: ₹5 lakh per month (X)
– Maximum payment: ₹4 lakh per month (Facebook)
– Maximum payment: ₹3 lakh per month (Instagram)
– Maximum payment: ₹2 lakh per month (for fewer followers)
YouTube:
– Maximum payment: ₹8 lakh per month (for videos, shorts, and podcasts)
– Other categories can earn up to ₹7 lahks, ₹6 lahks, and ₹4 lakhs per month.
Influencers will have to share videos, tweets, posts, and reels of government schemes on social media, which will be handled by a digital agency called ‘V-Form’. This agency will manage the entire process so that the influencers will get direct payment.
How can you be a part of it?
If you are a social media influencer and want to take advantage of this policy, then you have to keep these things in mind.
Category of social media accounts: You have to first decide in which category the number of your followers or subscribers falls. Different categories have been created for X, Facebook, Instagram, and YouTube, based on which your earnings will be decided.
Registration: To be a part of this scheme, you have to register through the government-designated agency ‘V-Form’. For this, you have to submit information about your social media accounts, the number of followers, and the nature of the content.
Uploading of content: After registration, you have to upload videos, posts, reels, or podcasts related to government schemes on your platform. Through these posts, information about government schemes and their beneficial initiatives has to be brought to the public.
Maximum earnings: As your followers and subscribers increase, your category will also increase, so that you can earn up to Rs 8 lakh every month. This can be especially beneficial for content creators on YouTube, where they will get the most earning opportunities through videos, shorts, and podcasts.
People associated with the system believe that this policy is going to benefit not only social media influencers but all sections of society. Through this, government schemes will be able to reach the public quickly and effectively. Especially in rural areas where people get less information about government schemes, through this policy, they will come to know about government benefits.
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Fake news can also be stopped!
Another important aspect of this policy is that it will also curb fake and misleading news spreading on social media. Under this, the government has made rules, under which strict action will be taken on posting any kind of objectionable, anti-national, or anti-social content. The government will keep an eye on fake news, hate messages, and content that provokes society and appropriate necessary actions will be taken.